Aquarius advertising agency executive summary this is the case report for an organization/adverting firm which is facing problems in its smooth functioning because of miscommunication and incorrect organizational structure. Read this essay on aquarius advertising agency case come browse our large digital warehouse of free sample essays get the knowledge you need in order to pass your classes and more.
Aquarius advertising agency: case study in particular, it is common for these agencies to lose and gain large numbers of clients frequently in regards to the advertising services aquarius provides, their employees need to adapt to new industry trends often and no consistent routine exists for serving the various clients they encounter.
The culture of aquarius seems to very hierarchically organized, showing a set organizational chart with the various branches of the agency set up there is a very informative culture with plenty of communication both within aquarius and to and from its respective clients. The aquarius advertising agency is a middle-sized firm that offered two basic professional services to its clients: 1) customized plans for the content of an advertising campaign, eg, slogans, layouts, and 2) complete plans for media such as radio, tv, newspapers, billboards, magazines, etc additional services include aid in marketing and distribution of products, and marketing research to test advertising effectiveness.
In the case study, involving aquarius advertising agency, it is clear that there is a conflict of interest between the accounts executives and specialists, and, therefore, application of the matrix model will bring matters to rest altogether. Aquarius advertising needs a structural framework that encourages employees to engage in horizontal information sharing the reason why this is happening to aquarius advertising agency is apparent in the working relationships of the employees at aquarius.