Janmar coatings is currently marketing to 50 counties, their main focus area so far has been the 11 counties in the dallas-fort worth area the main issue ronald burns, the president of janmar coatings, is having is trying to come up with a solution to market his company in the most cost effective way during 2005.
Janmar case study case analysis united states paint industry the us paint industry is divided into three broad segments: architectural coatings, original equipment manufacturing (oem) coatings, and special-purpose lacquers.
View homework help - janmar coatings inc case study mkt420 from mkt 420 at college of staten island, cuny 2 cons - sales representatives come at a cost of $60,000 a year as well as commissions. Case no 2 janmar coatings, inc define the problem janmar coatings, inc is a seller and manufacturer of architectural paint while the company is small compared to nationally known brands, the service area reach is big with over 50 counties in oklahoma, texas, new mexico and louisiana. This case is about an organization doing business on paint coatings market served by company in the southwestern united states the organization has some challenges on how to deploy marketing efforts among the various architectural paint coatings markets served in the southwestern united states 1.
Architectural painting industry sources estimated u s sales of architectural paint coatings and sundries (brushes, rollers, paint removers and thinners, etc) to be 12 billion plus in 2004. Case study focus growth in non dfw counties by hiring a sales representatives diy line core problem where and how to deploy corporate marketing efforts among the various architectural paint coatings markets served by the company in the southwestern united states.
Welcome to the world of case studies that can bring you high grades here, at acasestudycom, we deliver professionally written papers, and the best grades for you from your professors are guaranteed. The architectural coatings industry is a mature market that estimates to be a $12billion dollar industry with 1 to 2 percent annual growth rate which accounts for 43 percent of the total industry dollar sales. Group 6 janmar coatings case study janmar coatings, inc, based in dallas, texas, is a privately held corporation that markets its architectural paint coatings and sundries (brushes, rollers, paint removers) in over 50 counties in texas, oklahoma, new mexico, and louisiana the company produces and sells architectural paint under their brand name.